What are the Top Signs of an Outdated Website
Today’s consumers are techier than ever before, and you should never risk your business with your outdated website. Now consumers are changing as they will not tolerate any information about the stone age as they always want to stay updated. If you cannot meet their needs, they won’t hesitate to shift their gear and move to your competitors. We hope that you don’t want them to shift, right?
If you are not sure if your website is outdated, here are some signs and symptoms that show your website development needs a refreshing look.
Website Loading
“Don’t judge a book by its cover”, this might not be true in the case of the website. Liking or disliking your website at first look is a game of a few seconds only. Your brand should be able to engage visitors within a few seconds of landing on your website. Going by fact, an eCommerce website is making $100,000 per day, and a 1-second page delay costs potentially $2.5 million in lost sales. Unbelievable right, but true.
With all these statistics, you can understand how a second can make or break your business. Based on the type of your website, you can find an ideal loading time to see where you stand. There are various online tools available that can help to measure the speed of a website, and Google PageSpeed Insights is one such reliable tool.
Here comes a quick tip: font replacement techniques, image resolution, web optimization, outdated codes, hosting options, and CMS platforms can slow down a website.
Not mobile-friendly website
We all know that the majority of people get glued to their smartphones, and if your website is not mobile-friendly, then you might lose a sizable chunk of stake. According to GSMA Intelligence, there are 5.15 billion unique mobile users in the world, and smartphone use is growing at an annual rate of 8 percent.
Make your website mobile-responsive, otherwise, you lose out as Google enabled mobile-first indexing by default for every website. You can contact our mobile app development team for a mobile-friendly website. Does your website have a responsive design?
Missing Call to Actions on the Home page
Really? Who forgot CTA? With people having a short attention span, it is essential to put a CTA on your home page. You can use single or several CTAs on your main page to inspire visitors to take action.
404 errors
If your users are getting 404 errors, that means they are landing on pages that do not exist. 404 errors can lead to an unpleasant experience and sometimes a loss of users forever. To solve this problem, you can see direct feedback through Google Search Console. You can double-check the 404 reports and redirect the URL to the most relevant and live URL of your website. Even you can create a custom 404 page for dead links to redirect users to other services or pages of the website.
Time to clean up your website
Web design plays a vital role in deciding the fate of the website. Why bother visitors with confusing navigation, super-slow loading, broken links, and messy design? Within 5 seconds, users should be able to find what they are looking for without clicking on all taps.
Stale content
Nobody likes stale things, even if it’s content. Keep the pace with the world and bring new & exciting content to grab the attention of readers. It is vital to keep your reader updated with the latest technologies, insights, campaign success to leverage what works and whatnot.
Usability
One of the most important aspects of online advertising is user experience. Your navigation should be easy to follow logically and must be able to give instant information a user is looking for. The little secret ingredient of a successful website is its high usability without damaging different aspects of the website.
Secure and accessible
In this digital data, data is a goldmine, data security of users should be the prime concern. Companies like Facebook, Google, and others have already paid hefty fines for breach of data privacy law. So, to avoid any legal actions, it is advisable to audit your website regularly and adopt recent changes in the law. While auditing it, you must keep Web Content Accessibility Guidelines in mind. WCAG is a standard adopted with three levels of accessibility and is considered as a benchmark for optimal accessibility.
How can we help?
If your outdated website is giving a nightmare in business, then it’s time to consult an expert. We, as an expert service provider, can help you in the following ways:
- We can help in finding shortcomings and business opportunities through thorough website audits.
- Migrating the current website to the newly developed website.
- Ensuring the website meets standards and great UX design.
- Developing a website for a mobile-friendly website.
FAQs
Q. How long does it take to update my website?
-> The time duration totally depends on the website and the number of outdated factors. It also depends on whether you want a complete makeover or need changes in certain factors.
Q. Does an outdated website affect my website google ranking?
-> Yes, an outdated website can affect google ranking and thus lead to loss of opportunities and business.
Q. What are the key factors that can affect my website ranking?
-> User experience, page speed, responsiveness, optimized content, secure & accessible website, links, mobile optimization, quality content, and many other factors that affect website ranking.
